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Exclusive opportunity to sponsor Promzillas on Sky1 HD

Provided by Sky Media
Promzillas will explore the extreme and colourful world of proms and provide a snapshot of modern British teenagers

Tell us about the Opportunity / What is it?

Promzillas is a formatted series that taps into prom-mania. It will reveal a range of characters from the demanding prom diva who will stop at nothing to be the belle of the ball, to the quiet shy girls in desperate need of some confidence. The show will explore the extreme and colourful world of proms and provide a snapshot of modern British teenagers (and their parents) at a crucial time in their lives. Sky Media are currently offering brands the opportunity to sponsor the Promzillas series.

What is the Marketing Objective?

An excellent opportunity for a sponsor to build awareness and brand recall

How does it work?

Promzillas will be shown on Sky 1 and Sky 1 HD plus Anytime TV and will air over 6 x 60' shows at 20:00. Sponsor will receive 2 x 15 second opening & closing credits and 2 x 5 second break bumpers per episode. The sponsor will also receive logo accreditation on all programme specific trailers that are 20 seconds or greater in length. Sponsor integration is available across Sky 1 digital coverage of the show creating further engagement for the brand. Please see attached document for full details of the opportunities to extend the sponsorship beyond broadcast.

Who's used it in the past?

This is a brand new opportunity for advertisers. Other current sponsors of Sky1 programming include Dreams Beds, Currys, Carpet Right and More Than Pet Insurance.

Features / Benefits

-Exclusive behind the scenes access to the colourful world of proms. -Celebrity stylists should draw in a young new audience. -Plays on the nation's obsession with reality TV. -A great opportunity for a brand to reach young adults. -Association with award winning entertainment channel Sky1 which has recently benefited from a brand new look and feel. -Multi-platform distribution including Sky Anytime and repeats on Sky1 and Sky2. -Simulcast on Sky1 HD, allowing 4 times better picture quality and Dolby sound to Sky's most affluent subscribers.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsOver 1m adults aged 16-34 with a strong female bias
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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