Experiential Opportunities at the Royal Albert Dock Liverpool

Provided by Access Point
The Royal Albert Dock Liverpool opportunity provides engagement with a diverse range of visitors at an iconic national location.

Tell us about the Opportunity / What is it?

The Royal Albert Dock Liverpool provides great opportunity for experiential marketing events, sampling and brand awareness. With over 6 million visitors per year and a backdrop of an iconic listed building the setting for any campaign is amazing. With museums, galleries and a host of events centred at the docks there are many opportunities to take advantage of the numerous activities.

What is the Marketing Objective?

Over six million people - from locals to national and international visitors - flock to the Dock every year to discover, explore and experience a mix of culture, food, shopping and events. The Docks can attract, engage and entertain locals and visitors alike all year round and offers a wonderful opportunity for commercial partners to be part of its success story. The venue offers fantastic opportunities for Sampling and Experiential Marketing at a number of sites across the dock.

How does it work?

Simply contact Access Point and we can advise on costs, availability and all other pertinent information. Or, take a look at the attached media sheet for further information.

Who's used it in the past?

Numerous brands have used the Docks over the years from luxury cars to experiential events.

Features / Benefits

Over 6 million people visit the docks every year - It has a range of unique retailing outlets. It is a cultural hot spot with the Tate Liverpool, the International Slavery and Merseyside Maritime museums and the Beatles story. And from Pirates to Folk Music there is a packed calendar of events, celebrations and fun. The Dock is also getting a reputation as a destination for foodies with many new bars and restaurants opening. There are many events that experiential marketing could be associated with or brands can target.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kOver 6m people - from locals to national and international
All adultsBoth
AB
ABC1
C2
DE
NON-TRAD OUTDOOR
UNUSUAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearENGAGEMENTEXPERIENTIAL
SAMPLING
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