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Gamerbase - The digital way to reach Gamers nationwide

Provided by i-media Limited
Gamerbase are advanced gaming stations situated within HMV stores, located in the hearts of major cities.

Tell us about the Opportunity / What is it?

Admedia offers brands a unique and exciting chance to advertise to gamers digitally, through one of the UK high streets most popular retail stores - HMV. Located within the hearts of major cities, each store has a gaming area that offers a cutting edge, first class gaming experience to multiple players. It's through this unique environment that we can offer a wealth of digital advertising opportunities for brands.

What is the Marketing Objective?

Ideal for brands looking to attracting tech savvy 15-35 yr olds, our advertising opportunities will engage every player for a over 3 and a half hours.

How does it work?

Our digital offering comprises of 442 Digital Display opportunities across 80 HMV stores. HD Video Stream- Shown on large screens within Gamerbase stores & pods. HD Desktop Video - Shown whenever a customer logs in to a PC system (supercentres only). HD Screensaver - displayed constantly on each Gaming station (supercentres only). We also offer the opportunity to dominate Gamerbase areas with other branding such as A3 posters, Sampling & branded products. Plus! Digital Ad-On's, Social Media & Online: Inclusion on Facebook page & Gamerbase Website Banner ads.

Who's used it in the past?

Previous advertisers include Lynx, Twentieth Century Fox and Kellogg's.

Features / Benefits

'We've already had some great brands using Gamerbase including Twentieth Century Fox, Kelloggs & Lynx, all who took advantage of the unique digital creative opportunities. With the increase in stores and new advertising elements, Admedia Gamerbase is a fantastic way for brands to reach a captive, core male audience as well as take advantage of very long dwell times of over 2 hours per person. Our research tells us that half of these gamers are aged under 21- a notoriously difficult audience to reach in a credible way.'

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kAverage Footfall 695,560 per week, Over 3750 unique players
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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