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Motorway Advertising and Motorway Service Areas

Provided by Admedia
We are the only media owner who can offer brands the chance to advertise to a motorway audience.

Tell us about the Opportunity / What is it?

Massive motorist throughfare, 100% campaign standout. The UK's motorways represent 33% of daily traffic - but only 1% the total road network. And with journey frequency and duration on the increase the UK's network of 130 Motorway Services are receiving an unprecedented number of visitors. Coverage of every Motorway Services in the UK including all major motorways between major cities. When it comes to motorway advertising we can provide a wealth of opportunities, from Point of Sale, to Roadside impact, to interactive Creative Solutions.

What is the Marketing Objective?

We are the only media owner who can offer brands the chance to advertise to a motorway audience.

How does it work?

Thanks to the governments THINK campaign, drivers are encouraged to stop regularly to avoid accidents through tiredness. As a result, our Motorway Service Areas have enjoyed a big increase in visitors including families, business people & truckers, all who need to stop to refuel, use the washroom, freshen up & have a snack.

Who's used it in the past?

Recent advertisers include: Michelin, Tracker, Pioneer, Direct Line, Land Rover, Volkswagen, Ford, Admiral, Mercedes-Benz, Cadillac, Toyota, RAC, Chrysler, Volvo and AA.

Features / Benefits

All our venues feature WH Smiths, M&S Simply Food, Waitrose, Costa Coffee, Starbucks, Burger King & McDonalds. Each venue also stocks a huge range of products from books to flowers, snacks to medicine making it a vital place to stop for anyone on a long journey.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k56m footfall over 4 weeks with 538m potential impacts
25 - 34
35 - 44
Both
ABC1
C2
OUTDOOR / DIGITAL OUTDOOR
OUTDOOR / POSTERS
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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