This idea is archived

Partner with InStyle and BAFTA for the Best of British Talent

Provided by Time Inc. UK
Chance to support InStyle and BAFTA collaborated 'Best of British Talent 2014' portfolio and the star-studded associated event.

Tell us about the Opportunity / What is it?

For the last five years InStyle has linked up with BAFTA to showcase the brightest and best of British acting talent. The 2013 crop included an eclectic crew who appeared in A-list screen gems such as Skyfall, Prometheus, Life of Pi and Anna Karenina. The showcase features in one of our biggest fashion issues of the year(March) and last year was shot by world-renowned photographer Rankin. InStyle hosts a star studded bash at London's Shoreditch House. This year's guest list included Damien Lewis, Andrea Riseborough, Hayley Atwell and the cast of Downtown Abbey.

How does it work?

The program is consists of: A 14 page portfolio in the magazine; A celebrity attended event ; Online galleries and articles; E news letters; Facebook and twitter; Video

Who's used it in the past?

The 2013 portfolio and associated event was supported by Lancôme and online fashion retailer

Features / Benefits

The event achieves a significant amount of PR for InStyle and our partners £3.7M in PR (advertising value equivalent). A total of 77M OTS across print, digital and broadcast media. Our 2013 partners received £70 back for every £1 invested in the program in advertising value equivalent PR.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service