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Peak or full time sponsorship of Sky Movies Indie

Provided by Sky Media
The opportunity exists for a sponsor to take peak-time or full ownership of Sky Movies Indie across all platforms.

Tell us about the Opportunity / What is it?

Sky Movies Indie is a 24 hour movie channel showcasing the best in independent cinema, documentaries, and foreign language films. Example titles include: Being John Malcovich, Rescue Dawn, Julia, Hero, Into The Wild, Badlands, South Park The Movie, Waltz With Bashir, Das Boot, War Inc and Three Kings! The opportunity exists for a sponsor to take peak-time or full ownership of Sky Movies Indie across all platforms. This translates to owning 10 movies per day from Monday to Sunday - a total of 70 movies per week and a whopping 3,640 movies per year!

What is the Marketing Objective?

Raising brand awareness, as well as focusing targeting on a young, predominately male, adult market.

How does it work?

TV: Opening & Closing Credits: 15 seconds audio/visual to all films. Or alternatively: Opening Credit: 20 seconds audio/visual to all films. Closing Credit: 10 seconds audio/visual to all films. Online: Permanent banner/leaderboard and skyscraper or MPU on all Sky Movies Indie pages. Permanent sponsor branding on all Sky Movies Indie galleries (if galleries are present). One day homepage roadblock on the Movies homepage of Sky.com per quarter - 4 in total. 50,000 MPU's and 100,000 banners/leaders run of Sky Movies per month plus one competition per quarter.

Who's used it in the past?

Russian Standard Vodka have sponsored Sky Movies programming in the past.

Features / Benefits

Sky Movies offers 10 HD channel delivering hundreds of the best movies to Sky+ HD customers in crystal clear high definition with Dolby 5.1 sound. A sponsor will benefit from the added value of their sponsorship credits being played out in this cinematic environment further enhancing association with the best in movies content. Sky Movies online delivers over 9.4m page impressions a month to 619,000 Unique Users. The site is the essential in home movie service. Extending the sponsorship onto the Sky Movies site will create further engagement for the brand.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details5.7m adults with an OTS of 5.5 over a 12 month period.
16 - 24
25 - 34
Male
ABC1
C2
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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