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Reach Young Families - Parents & Children within leisure centres

Provided by In Situ Media
Select from 4 dominant formats to target parents and/or children (TGI 153) in changing rooms, gyms, sports halls or pool.

Tell us about the Opportunity / What is it?

In Situ Media is the UK contractor for advertising in Sports and Leisure Centres. We have 800 SLCs under contract nationwide. Our media formats - 6 sheets, changing room A2s, Banners in the gyms, sports halls and pools reach a combined footfall of 400,000,000 per annum. Net cover is approx 7,000,000 people per 2 week campaign. We also offer consumer touch opportunities with sampling, giveaways, product placement and roadshows. It is an unparalleled method to reach people who aspire to be active slimmer fitter and healthier. Young families and young adults are core audience.

What is the Marketing Objective?

Advertising with In Situ achieves a number of key general marketing objectives - critical mass reach of core target audiences - provable ROI against intention to purchase or call to action - exclusive use of the platform and a 1:4 share of voice - these elements combine to ensure that with the right creative and product availability it should be possible to effect gains in market share

How does it work?

In Situ 800 Leisure Centres nationwide in the UK under contract, 700 of which have 6 sheet panels in key locations which are sold on a fortnightly cycle. All agencies have to do is book the campaign and send us the artwork or the finished posters and we do the rest. Our fastest turnaround capability of a national campaign has been 4 days from receipt of artwork to completion of posting. That's printing and posting all over the UK in 4 days.

Who's used it in the past?

This year J&J Calpol, First Choice, Whipsnade Zoo, Films Dragonball Evolution and Bandslam, SE Trains Kids for £1, Chiltern Rail, TFL, COI Tobacco Control and Act on CO2, Aviva.

Features / Benefits

The ultimate benefit for the advertiser is increased sales as utilising In Situ campaigns has been proven to dramatically raise both brand awareness and intention to purchase.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kParents 20-44 & Children 0-16. cover = 4.4m freq 7 per 2 wks
0 - 9
25 - 34
35 - 44
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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