HFSS and LHF regulations are creating new challenges for food and drink brands. ATM advertising provides an opportunity to reach consumers beyond restricted TV, video-on-demand and paid online environments. With 83% of users shopping immediately after withdrawing cash, it helps brands engage consumers when spending decisions are actively being made.

Maintain brand visibility and influence consumer decision-making despite increasing advertising restrictions. By engaging consumers close to purchase, brands can strengthen awareness, remain memorable and drive measurable business outcomes.

Brand messaging appears throughout a consumer's ATM interaction, creating multiple opportunities to engage within a single journey, from attracting attention through to transaction completion and receipt collection. Each interaction lasts around 43 seconds, with no scrolling, skipping or competing messages. Consumers are stationary and engaged, giving brands a rare opportunity to capture focused attention.

From supermarket staples to everyday treats, leading food and drink brands use our ATM network to reach relevant audiences in everyday retail environments. The channel helps brands drive awareness, influence behaviour and support commercial outcomes across a range of categories. Explore past campaigns on our YouTube channel: https://www.youtube.com/@atmAdCampaigns/videos

ATM advertising combines 100% Share of Voice, flexible targeting and proven effectiveness. With up to four opportunities to engage during a single interaction, brands can maximise attention while targeting by postcode, store location and time of day. Proven sales uplift and ROI results demonstrate measurable impact across food, drink and household categories.