Sponsorship of rugby league's National League competition. The competition covers 22 towns and cities, mostly in the North
Opportunity to become title sponsor of rugby league's National League competition. e.g. Brand X National League
There are 2 divisions in the National League, covering 22 teams in total. As main sponsor you receive a toolbox of rights to activate at matches and through the club network.
In addition, as Club's are strongly woven into the fabric of their communities, there is the opportunity for grass roots and community work.
Create awareness and affinity across the North of England, throughout many different towns and cities.
Rugby League fans are 50% ABC1, 38% female audience (watching). Fans love the sport and are open to brands who are invloved with the sport (42% of fans in a recent survey said they would consider switching brand because of rugby league involvement).
A rights package includes;
Designation as "Brand X National League"
Branding and advertising package to each home game
Branding and advertising at each televised game
Opportunitiy to create direct dialogue both on and off-line
Previous sponsor was LHF Healthplans.
Soft branding such as post protectors, flags, metre markers