Christmas event in Hyde Park with attractions ranging from a traditional German market to ice rink & toboggan run. 8 acre site.
Hyde Park is again set to play host to one of the biggest Christmas events in Europe from November through to January 2009. Winter Wonderland will offer magical attractions for little kids and big kids alike from 10am to 10pm everyday. Packed with entertainment (25 rides) and free to enter, attractions include a traditional German market, London's largest ice rink, a 50m observation wheel, Santa's grotto, toboggan run, snow ball bungy, cafes, bars and much more. Opportunities range from pouring rights & sampling to full naming rights or branding of specific attractions.
Multi-platform media opportunity, brand building & awareness. Experiential site with sampling and display. Online campaign & data capture. Ownership of a large scale new and ongoing seasonal event.
This is a multi-platform media sponsorship opportunity; you can undertake sampling of your product, with the added benefit of an online campaign and data capture. Building associations with such an event will create great levels of PR and press activity helping to extend your brand awareness even further.
Diageo & Metro have sponsored this event in the past.
Media: Title sponsorship: "Brand Name" Winter Wonderland, print and advertising campaign. Event: Branding of ice rink, centre of the big wheel, Santa's Grotto, signage, staff uniforms dependent on the brands objectives. Plasma screen & ticket branding, On-pack promotions, supply & sample rights. Digital: Branding on the website with links to the brands site, data capture. Hospitality: Corporate entertaining and Christmas Party opportunities. Designated number of free tickets, plus opportunities for priority customer booking and special offers.