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Sponsor the Winter Wonderland in Hyde Park 2009

Provided by Sky Media
Christmas event in Hyde Park with attractions ranging from a traditional German market to ice rink & toboggan run. 8 acre site.

Tell us about the Opportunity / What is it?

Hyde Park is again set to play host to one of the biggest Christmas events in Europe from November through to January 2009. Winter Wonderland will offer magical attractions for little kids and big kids alike from 10am to 10pm everyday. Packed with entertainment (25 rides) and free to enter, attractions include a traditional German market, London's largest ice rink, a 50m observation wheel, Santa's grotto, toboggan run, snow ball bungy, cafes, bars and much more. Opportunities range from pouring rights & sampling to full naming rights or branding of specific attractions.

What is the Marketing Objective?

Multi-platform media opportunity, brand building & awareness. Experiential site with sampling and display. Online campaign & data capture. Ownership of a large scale new and ongoing seasonal event.

How does it work?

This is a multi-platform media sponsorship opportunity; you can undertake sampling of your product, with the added benefit of an online campaign and data capture. Building associations with such an event will create great levels of PR and press activity helping to extend your brand awareness even further.

Who's used it in the past?

Diageo & Metro have sponsored this event in the past.

Features / Benefits

Media: Title sponsorship: "Brand Name" Winter Wonderland, print and advertising campaign. Event: Branding of ice rink, centre of the big wheel, Santa's Grotto, signage, staff uniforms dependent on the brands objectives. Plasma screen & ticket branding, On-pack promotions, supply & sample rights. Digital: Branding on the website with links to the brands site, data capture. Hospitality: Corporate entertaining and Christmas Party opportunities. Designated number of free tickets, plus opportunities for priority customer booking and special offers.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsABC1 and young families
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
London01 Nov 09 - 04 Jan 10DRIVE TRIALEXPERIENTIAL
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