Critical will be one story, in one place, in one hour, & will take an unflinching view of what it means to save a life. A real-time medical and emotional roller-coaster ride in which every second counts during the most life-threatening hour of a patient's treatment. Critical will be a high octane action drama, falling into an already established and popular genre on Sky 1. Critical will therefore be well placed to appeal to fans of similar content on Sky 1, easily garnering a loyal fan base for the show, which would enable the sponsor to reach a wide and regular viewership.

Opportunity to build awareness of your brand and become associated with a high quality drama.

- Premier runs on Sky 1 HD, Sky1+1 & Sky 1 - 13 x 60 minutes episodes starting in 2015 - Repeats on Sky 1, Sky 2 and any showings On Demand - 15" credits opening/closing credits and 5" bumpers per centre break (of which there are three per show)

This is a brand new opportunity for an advertiser to align itself with high quality drama. Associating with this show would allow the kudos of the programming to be transferred to that of the sponsor.

This multiplatform sponsorship provides a brand with a variety of touch points, through which they can reach a wider audience on Sky's various media platforms. A multiplatform sponsorship will ensure that those who delve in to the content further through VOD and/or find out more online, do so while in the presence of the sponsors exclusive advertising message. This will further strengthen the partnership between the show, the channel and the brand.