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Sponsorship of MTV's modern spin on the '80s hit Teen Wolf

Provided by Sky Media
Exclusive opportunity to sponsor Teen Wolf on Sky Living; based on the original cult teen comedy made famous by Michael J. Fox.

Tell us about the Opportunity / What is it?

Sky Media is proud to announce the opportunity for a brand to sponsor MTV's modern spin on the cult-classic '80s hit Teen Wolf, brought to you exclusively on Sky Living. The series, which is based on the original cult teen comedy made famous by star Michael J. Fox, was produced by MTV and acquired by Sky Living. Set to air in the US in June 2011, it has been described by the US press as 'a sexy thriller set against the drama of high school life with a forbidden, romantic love story at its core.

What is the Marketing Objective?

Build awareness of your brand amongst a young female audience

How does it work?

Opening credit: 1 x 15 seconds; Break bumpers: 2 x 5 seconds per centre break (normally 3 centre breaks per 1 hour show); Closing credit: 1 x 15 seconds. The sponsor would receive logo accreditation on all programme specific trailers that are 20 seconds or greater in length.

Who's used it in the past?

This is a brand new sponsorship opportunity.

Features / Benefits

It is also possible to expand the sponsorship association with Teen Wolf through a multi-media crossplatform campaign which would immerse the viewer further into the series. These can include the following (please enquire for further details): Sky Living Online and Sky Mobile

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kEstimated viewing figures of 1.6million women aged 16-44
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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