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Sponsor the eagerly awaited Mag Dogs series 2 on Sky1 HD

Provided by Sky Media
An exclusive opportunity available from Sky Media to sponsor the second series of this BAFTA nominated show on Sky1 HD.

Tell us about the Opportunity / What is it?

Mad Dogs 2 will see Max Beesley, Philip Glenister, John Simm and Marc Warren all reprise their roles from season 1 of the hit Sky1 HD drama. This series will once again comprise 4 hour-long episodes for transmission in early 2012 with all the cast optioned for a potential third series too. The story picks up where series one ended with Woody, Baxter and Rick driving away from the villa as Quinn has chosen to stay and make a new life in Majorca. In the opening scenes viewers will see Woody, Baxter and Rick have a change of heart and turn back, with more drama to come!

What is the Marketing Objective?

Build brand awareness through aligning your brand with award winning Sky 1 content and the success of a hit series.

How does it work?

Each of the four, one hour episodes will be broadcast across Sky 1 and Sky 1 HD and include opening and closing credits of 15 seconds and break bumpers of 2 x 5 seconds per centre break (3 centre breaks per show). The sponsor would receive logo accreditation on all programme specific trailers that are 20 seconds or greater in length.

Who's used it in the past?

Please contact for details.

Features / Benefits

With an already established loyal fan-base of viewers, series 1 became the 11th most watched programme in Sky 1 history with high viewer figures for series 2 are also expected. BAFTA nominated for Drama Serial. Series 1, episode 1 was watched by 1.48m people. Association with Sky 1 and new UK drama. Simulcast on Sky1 HD, allowing 4 times better picture quality. Potential for series 3 to be produced and the sponsor would have first option on this series. An online opportunity is also available.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kEstimated to reach an audience of 1.2million ABC1 males
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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