Mad Dogs 2 will see Max Beesley, Philip Glenister, John Simm and Marc Warren all reprise their roles from season 1 of the hit Sky1 HD drama. This series will once again comprise 4 hour-long episodes for transmission in early 2012 with all the cast optioned for a potential third series too. The story picks up where series one ended with Woody, Baxter and Rick driving away from the villa as Quinn has chosen to stay and make a new life in Majorca. In the opening scenes viewers will see Woody, Baxter and Rick have a change of heart and turn back, with more drama to come!

Build brand awareness through aligning your brand with award winning Sky 1 content and the success of a hit series.

Each of the four, one hour episodes will be broadcast across Sky 1 and Sky 1 HD and include opening and closing credits of 15 seconds and break bumpers of 2 x 5 seconds per centre break (3 centre breaks per show). The sponsor would receive logo accreditation on all programme specific trailers that are 20 seconds or greater in length.

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With an already established loyal fan-base of viewers, series 1 became the 11th most watched programme in Sky 1 history with high viewer figures for series 2 are also expected. BAFTA nominated for Drama Serial. Series 1, episode 1 was watched by 1.48m people. Association with Sky 1 and new UK drama. Simulcast on Sky1 HD, allowing 4 times better picture quality. Potential for series 3 to be produced and the sponsor would have first option on this series. An online opportunity is also available.