This idea is archived

Sponsorship of 'US Dramas' exclusive UK premiere shows!

Provided by Sky Media
Programming includes the all new Steven Spielberg series Terra Nova plus House, Fringe, NCIS Los Angeles and Spartacus.

Tell us about the Opportunity / What is it?

Sky1 HD is proud to announce the arrival of four brand new seasons of returning shows and one entirely new series as part of the 'US Drama' package. These are exclusive UK premieres and will be aired from September 2011. The programming shall include the all-new Steven Spielberg series, TERRA NOVA, HOUSE Series 8, FRINGE Series 4, NCIS LOS ANGELES Series 3 and SPARTACUS Series 2. For further information regarding each of these programs please view our attachment.

What is the Marketing Objective?

Build awareness and an association with exciting and eagerly awaited US Drama content exclusive to Sky1 HD.

How does it work?

Scheduling shall take place across Sky1 HD, to commence at the beginning of September 2011. A sponsor shall receive Opening & Closing credits of 15 seconds and Break bumpers of 2 x 5 seconds per centre break (based on 3 centre breaks). In addition, a sponsor shall receive logo accreditation on all programme specific trailers that are 20 seconds or greater in length. For specific scheduling details please refer to our attachment.

Who's used it in the past?

Please contact for details

Features / Benefits

Brand new seasons, exclusive to Sky1 HD. Established drama series with dedicated and loyal audiences. The new, epic TERRA NOVA series will complete this offering. Perfect fit for brands looking for a compelling adult opportunity. Simulcast on Sky1 HD, allowing 4 times better picture quality. Association with award winning entertainment channel Sky1. Multi-platform distribution including repeats on Sky1 and Sky2.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +A combined reach of approximately 800,000 adults aged 16-34
16 - 24
25 - 34
Both
ABC1
C2
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Sep 11 - 29 Feb 12BUILD AWARENESSSPONSORSHIP / MEDIA
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