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Sponsorship of 'V' - a brand new UK premier airing on SCI-FI

Provided by Sky Media
Opportunity to target 16-34 year old men and associate your brand with the remake of a classic 1980's blockbuster.

Tell us about the Opportunity / What is it?

Described as one of the greatest television events of the 1980s, the American alien invasion blockbuster 'V' saw more than 10 million people tune in for its UK debut back in 1983. That's one of the biggest audiences ever for a SCI-FI launch - even premieres of modern hits such as LOST and HEROES haven't managed to attract that many Brits to their TV sets. Now, 25 years later, they're back in a stunning remake that looks set to eclipse the success of its predecessor! The 12 part series is coming to British audiences exclusively on the SCI FI channel in 2010.

What is the Marketing Objective?

Raise brand awareness, target an Abc1 Male 16-44 audience characterised by early adopters, technology lovers and passive pioneers.

How does it work?

Sponsorship of V is currently on offer to advertisers. The series will run over 12 episodes with 2 repeats of each across SCI FI, SCI FI+1 and SCI FI HD. The sponsor will receive 2 x 10-15 second opening and closing credits plus 2 x 5 second break bumpers per centre break. There are approximately 3 centre breaks per 1 hour programme, equating to approximately 288 sponsorship credits in total.

Who's used it in the past?

This is a brand new series however Swiftcover have previously sponsored programming on SCI FI.

Features / Benefits

SCI FI reaches an average of 2.8 million viewers per week in the UK. 39% are aged 16-34. 43% of SCI FI viewers are ABC1 and the profile is 50:50 Men and Women. SCI FI is the only channel 100% dedicated to the world's most popular genre - science fiction. Science Fiction programming delivers large and loyal audiences. The show premiered in the States to 14 million.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAverage TVR 0.65 ABC1 men; 0.67 16-34 men
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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