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Titan Experience is a unique method of experiential advertising.

Provided by Titan Outdoor UK
Experience takes the brand to the target audience allowing direct interaction with the product generating PR and word of mouth.

Tell us about the Opportunity / What is it?

Titan is the largest F2F media provider offering a unique opportunity to add an extra dimension to any campaign. Experience brings the brand to life through exhibitions and distributions across Rail and London Underground stations. Experience provides a unique opportunity to place the brand directly in the hands of the target market. Emotional connections are made with a synergy of all five senses to engage the consumer and stimulate interaction Titan Experience can deliver a high impact presence which can supplement and integrate with traditional marketing.

What is the Marketing Objective?

Experience gives brands the opportunity to increase word of mouth and PR amongst an affluent audience. New and innovative ideas interact with the audience giving them an instant experience that is tangible. Exhibition stands can also be enhanced with ditribution which will give the consumer a take home message generating future communications with the audience. This is an opportunity to make a real impact, be creative and give brands longevity.

How does it work?

Distribution operates on rail & underground on full, half days or daypart providing a great opportunity for sampling and give-aways. Underground distribution can also be bought in premium and non premium dayparts. Exhibitions are situated on dedicated spaces on station concourses to demonstrate a new brand product and interact with consumers on a mass scale.Both can be bought in one of two ways; standard solutions where solely space or staff are provided or effective managed solutions in which we create a bespoke campaign and manage the logistics and planning on your behalf

Who's used it in the past?

Goodfellas launched their Solos range over a 2 month period at 5 national stations with 5 days per station. A specially built and branded stand with a kitchen was erected on station concourses. The sample size pizza slices were served to the public by promotional staff who encouraged consumers to fill in competition forms and handed out money off coupons. Tropicana promoted Pure Premium brand over a month. The focus was an artificiall orange tree enclosed in a clear, plastic box representing a fruit juice carton. Sample cups of the juice and coupons were handed out.

Features / Benefits

This is a new and unique opportunity to generate increased exposure of your brand. The possibilities with Experience are endless; getting product into the hands of your target audience and encouraging interation with the brand is invaluable. Through large scale events, Experience can generate additional PR and buzz that traditional media often cannot.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAffluent rail and underground users
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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