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4-Sheet Poster Advertising at Petrol Forecourts

Provided by Alvern Media Ltd
Advertising on Posters situated at the entrance to petrol forecourts

Tell us about the Opportunity / What is it?

New for 2007, 4 sheet posters are currently available on 250+ forecourts. Target forecourt consumers, passing traffic and pedestrians to achieve a potential 5.3 million impacts every month. 4 sheet posters complement our existing forecourt media opportunities (pump nozzles and door graphics) by adding a broadcast element to the portfolio.

What is the Marketing Objective?

Raise brand awareness; increase sales.

How does it work?

A Roadside facing location at the entrance to the forecourt makes 4 sheet poster advertising an ideal format to raise brand awareness and increase sales.

Who's used it in the past?

Brands include FMCG (Masterfoods) and Motor Related Products (Auto Trader)

Features / Benefits

Key location; Raise brand awareness / increase sales Broadcast; Target forecourt consumers, passing traffic and pedestrians Increase distribution; Send mailers to forecourts in advance of campaign Targeted Campaigns; National / Regional Research; Measure consumer awareness / brand perceptions

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details80% of the UK adult population buy fuel
25 - 34
35 - 44
Female
Male
AB
ABC1
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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