6 Sheet Advertising- In Direct View of Motorists on the Road
Provided by HaulinAds
Drive desire or reinforce other 6 sheet roadside with 6 sheets on Truck rears in direct view of motorists.
Tell us about the Opportunity / What is it?
For years advertisers have been targeting motorists with service station and roadside 6 sheets however, this advertising typically offers short dwell time or a break in journey to see it (less than 20% of daily motorists stop at service stations). Including HaulinAds Truck 6 sheets in to your campaign offers extended reach and coverage as well as generating the desire with 100% campaign standout.
What is the Marketing Objective?
How does it work?
HaulinAds Truck 6 Sheet posters are located on the rear of our network of trucks, putting them in direct view of millions of motorists with no interference from other media and an average dwell time of 48 seconds. Getting literally "in front" of motorists without requiring them to turn off or stop. Covering Britain's busiest motorways, principal routes and urban areas such as London, Birmingham and Glasgow, the opportunity to extend the reach of your 6 sheet campaign is massive.
Who's used it in the past?
Shell - Deli2Go.
Features / Benefits
Included in your roadside or service station plan, Truck Media 6 Sheets extend the coverage and reach and because they are in the direct view of motorists, they can influence the consumer when they have time to read and absorb your message.