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Ad opportunites across Boys' Magazine Entertainment Package

Provided by DC Thomson
Top mag titles Beano, Dandy & Beano Max combine to offer excellent advertising opportunites targeting a lucrative youth audience

Tell us about the Opportunity / What is it?

Our boys titles range between targeting 7 year old boys with The Dandy, slightly older with The Beano and then the natural progression to The Beano Max. The Beano offers the much loved characters, competitions, puzzles and comic strips, The Dandy appeals to boys with a gross sense of humour (which is indicated by the free gifts!) and The Beano Max shows an older appreciation of TV, sports etc. DC Thomson has a twice yearly research project which concentrates fully on our youth titles. This gives us in depth information on our readers and their lifestyles.

What is the Marketing Objective?

Build awareness and create brand loyalty amongst this lucrative market

How does it work?

There are a variety of ways to get your brand involved with this top trio of boys magazines. We offer various sizing and positions, loose inserts and coupons and can adapt to creative advertising throughout the package. We can also offer an increasingly popular front cover integration.

Who's used it in the past?

Previous advertisers include; Hot Wheels -Nickelodeon -Nintendo and Chessington World of Adventures.

Features / Benefits

Each title in this package is full of fun interactional activities for our increasing readers. Engage our readers with advertising of your products in this unique 3-title package.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kCombined Readership of 561,000.
0 - 9
10 - 15
Male
All
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSDIRECT MARKETING
SAMPLING
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