Advertise in Practical Classics - an automotive magazine
Provided by Bauer Specialist
Target an affluent audience who are interested in classic motoring - One insertion will reach 261,000 readers!
Tell us about the Opportunity / What is it?
"We're very proud that Practical Classics is the Number 1 classic car magazine in the UK. We think it's kept that position for so long because it's the most useful and fun-packed classic car mag on supermarket and newsagent shelves. With over 57,000* enthusiasts buying every issue, PC is the best place to advertise your business. No other magazine or website allows you to reach a bigger bunch of passionate classic car fans." - Matt Wright, Editor
What is the Marketing Objective?
Primarily to increase sales and create WOM with brands but to do this there needs to be a build up of awareness which is also an objective.
How does it work?
Various ways of advertising in the magazine are on offer e.g. full page, half page etc. We have an unrivalled car readership. 79% of Practical Classic readers are male* - 59% are ABC1* - 88% of readers describe their interest in classic motoring as either 'keen' or 'serious'** - 89% of readers own a classic car** - The average reader owns 2 classic cars, with almost a quarter of them owning 3 or more**. * NRS Oct 07 - Sep 08 **Bauer Insight.
99% of Practical Classics buyers actively purchase the title meaning it delivers a quality audience*.
Who's used it in the past?
Please get in contact for further details on brands who have used this idea in the past. However, the typical Practical Classics reader is 43 years old with an average income of £37,000. He is very 'hands on' with his cars and likes to repair and make improvements himself. He will spend an average of 9.5 hours a week on his hobby.*
Features / Benefits
Over the course of a year, PC is read by 513,000 classic motoring enthusiasts**. When combined with its sister title, Classic Cars, the Bauer classic motoring portfolio has an average monthly reach of 558,000**.
Booking a series of ads means messages can be reaffirmed and more consumers can be reached. One insertion will reach 261,000 readers while 3 will reach 374,000. 6 insertions will be seen by 444,000 readers and 12 will be exposed to 513,000***.
- *57,936 (ABC, Jan-Jun 09) **NRS Oct 07 - Sep 08 ***Media Planner, NRS Oct 07 - Sep 08.