Tell us about the Opportunity / What is it?
London City Airport's Jet Centre services the business elite. The exclusivity, quality and efficiency of travelling from the only airport in London, provides the perfect platform to engage with this exceptional, hard-to-reach audience. This unique business audience can now be subtly engaged through a range of advertising opportunities, including departure walkway wraps, digital screens, sampling and posters within the departure lounge, airside sponsorship and roadside wraps which reach both arriving and departing customers.
How does it work?
With limited advertising opportunities within the Jet Centre, the Walkway Wrap makes a high impact medium. The digital screen network is located in the reception/security and arrivals areas - both of which have a degree of dwell time for passengers. 10 second spots are available for up to 4 advertisers. The departure lounge offers sampling and poster opportunities to reach an elite audience when they are relaxed. Whilst the Jet Centre Airside Sponsorship creates a sense of ownership for the advertiser. Finally the illuminated Roadside Wrap site is an impactful 80m+ long.
Who's used it in the past?
Vertu, Netjets, IBM, Jaguar, Credit Suisse, Jupiter
Features / Benefits
London City Airport's Jet Centre serviced approximately 18,000 passengers in 2008. It also serviced approximately 10,000 flights. Passengers predominately consist of CEOs and MDs with their PAs, as well as owners of business's within Europe. Advertising at London City Airport is a great way to reach this highly influential, cash rich audience, in one of the few places you can guarantee an element of dwell time giving them time to absorb your brand messages.