This idea is archived

Advertise to 800,000 11 - 18 year olds at the end of term.

Provided by TenNine Ltd
A short term opportunity to run a national 6 sheet campaign at UK secondary schools at a fraction of the usual cost.

Tell us about the Opportunity / What is it?

A fantastic short term deal on a National 6 sheet network at TenNine's UK secondary schools. Take advantage of the chance to be one of the last messages seen by this age group en-masse before they break up for the summer holidays. All 11 - 16 year olds in the UK have to go to school by law, so the audience is guaranteed to be there every day.

What is the Marketing Objective?

Drive awareness amongst your target audience whilst they are still all together within their peer groups. Let word of mouth help drive engagement and interaction with your message.

How does it work?

We are offering you the chance to advertise on 650 x 6 sheets at 650 secondary schools, delivering over 20M impacts to 11 - 18 year old over the 2 weeks display. Our 6 sheets are in high visibility areas to maximise impacts, in both the main body of the school, and the 6th form common rooms. This is your chance to speak to youth en-masse, amongst their peer group, and to get seen in a period where "end of term" excitement is building.

Who's used it in the past?

Paramount Pictures, The Home Office, 20th Century Fox, AA, Norwich Union, DfES, Transport of London, Oxford University, Harper Collins, Lloyds TSB, National Grid, British Heart Foundation, Scottish Executive, regional councils, and 40 other UK universities.

Features / Benefits

0% wastage of the 11 - 18 year old market unlike traditional outdoor. Independent research shows an Opportunity To See (OTS) of 25 per pupil and dwell time is over 12 hours in the 6th form common rooms. Buy into this environment at a fraction of the usual cost. Tap into the end of term euphoria that goes hand in hand with the end of a school year.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kReach over 800,000 11 - 18 year olds every day
0 - 9
16 - 24
Female
Male
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL22 Jun 07 - 29 Jun 07BUILD AWARENESS
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