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Advertise to UK students ***Multi award winning company***

Provided by The Student Pocket Guide
National student publication with an estimated readership of 1.8 million reaching university and college students nationwide.

Tell us about the Opportunity / What is it?

SPG is a multi award-winning media company established in 2005. We provide students with a free, locally tailored, national magazine, which can be used alongside our website, newsletter mail-outs, broadcasting and social media sites to advertise a product/service/event. We provide bespoke campaigns across media channels targeting the UK 16-24 demographic. For more info: www.SPGuk.com. Magazine - unrivalled distribution - Estimated readership of 1.8 million. Newsletter/Website/Social Media - 150k reach. www.YouTube.com/Studentpocketguide - 1million+ views.

What is the Marketing Objective?

To provide businesses with a direct route into the student market either on a local or national level. Providing businesses with a cross media, cost effective method of reaching the 16-24 demographic, in order to raise brand awareness. SPG always thinks outside of the box, so our advertisers can be confident that their company/brand is represented in a vibrant, unique product which stands out from typical media.

How does it work?

SPG provides exclusive content via our print and web based platforms, which is distributed to students free of charge. Distribution of the magazine takes place via hand, display stands, student unions and other student friendly outlets nationwide, at the beginning of each academic term. SPG continues to communicate with its subscriber's in-between publication dates with exclusive deals, discounts, tips, and entertainment videos such as acoustic performances and interviews, which are filmed and uploaded to our YouTube channel which has exceeded 1 million views.

Who's used it in the past?

Apple, Barclays, Sony, Subway, Dominos, McDonalds, Karen Millen, STA Travel, Financial Times, Guardian, Alton Towers, Misco, Blockbuster. All of the above have used The Student Pocket Guide on more than one occasion.

Features / Benefits

SPG print magazine is locally tailored to the area that it is distributed, with a national circulation, covering 23 UK cities, reaching over 100 institutes nationwide. SPG has won multiple business awards including Barclays 'Take One Small Step' award and Shell Live Wire. Since 2005, The SPG has pioneered marketing to the student demographic, continually breaking new ground in exclusive content and broadcast, digital and print media. SPG are a results-driven, creative team that makes us the ideal partner in any campaign requiring innovative, outside the box thinking.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kCirculation of 600,000 copies per annum.
16 - 24Both
ABC1
Students
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESS
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