This idea is archived

Advertising is dead! Create a tipping point for your brand.

Provided by Vanilla Brand Communications
We'll activate your brand at street level, so it seems as if your target market have 'discovered' your brand for themselves.

Tell us about the Opportunity / What is it?

More and more advertisers are realising that advertising alone just isn't enough to capture the consumer's imagination and get them to adopt your products. We create bespoke bursts of brand activation activity which gets your target market talking about your product, advocating it of their own free will and feeling as if they have discovered something special. We go right down to grass roots level and infiltrate your consumer group on a one-to-one basis, using actors, buying rounds of drinks in bars and resturants, sharing out new products in queues and at festivals.

What is the Marketing Objective?

To generate trial of new products, restage and revitalise established brands that are seen as 'old fashioned', create word of mouth in key opinion forming consumer groups, create a tidal wave of demand.

How does it work?

We discuss with clients what they want to achieve. We then develop a bespoke package of brand activation events to a set budget and implement the activity at street level without the consumer even realising that they are being marketed to.

Who's used it in the past?

National Governments, major spirits brands, blue chip carbonated drinks, cigarette brands, top snack brands, leading fashion companies.

Features / Benefits

We create a spontaneous brand explosion, at grass roots level, in key markets amongst key opinion forming groups. This leads to significant PR opportunities and ensures that your product is seen as something the target market 'wants' rather than it has been sold. It's particularly effective in the drink, fashion, luxury goods, music and confectionary sectors.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kEarly Adopters, Opinion formers
16 - 24Female
Male
AB
ABC1
NON-TRAD OUTDOOR
ONLINE
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearDRIVE TRIALPUBLIC RELATIONS
SAMPLING
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