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Advertising opportunities in Outdoor Fitness magazine

Provided by Bauer Specialist
Target upmarket males with Outdoor Fitness, the brand new magazine for men after new adventures.

Tell us about the Opportunity / What is it?

Outdoor Fitness is Britain's first magazine dedicated to helping readers get fit, stay fit and train for awesome events, all in the great outdoors. The magazine focusses on chasing real life achievements, looking for adventure and new experiences - areas currently uncatered for in the market. Readers are older and wiser - AB 30-45 primarily (but not exclusively) male, affluent and image conscious, competitive and focused, excercise has become a part of their life. Outdoor Fitness offers brands a variety of advertising opportunities to target this audience.

What is the Marketing Objective?

Opportunity to build awareness of your brand with an audience of early adopters who are cash-rich, time poor. Readers will pay for quality and want to make the 'right' purchase decisions.

How does it work?

There are a range of display advertising opportunities available in magazine including inside front cover, outside back cover, double page spread, full and half page ads. Inserts and creative solutions can be tailored to suit your requirements, please contact a member of the Bauer Media team to discuss your objectives.

Who's used it in the past?

This is a brand new opportunity for advertisers.

Features / Benefits

This new magazine will be comprehensively marketed through retail trade support - magazine in dual category; Bauer radio - 1.4m listeners in target market; Bauer magazines - 370k readers in target market; 350k targeted e-mail address driving to electronic sampler (as well as 600k Bauer database); pre launch competition to drive awareness; PR schedule evangelising the 'MAMIL'; 100,000 copies in circulation. Awareness of Outdoor Fitness will be generated by key events, social media, web page and clubs.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k100,000 copies of launch issues in circulation
25 - 34
35 - 44
Male
AB
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 09 Dec 11BUILD AWARENESS
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