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Advertising Opportunities to target Freshers

Provided by The Scholarship Hub
A tailored advertising package during the month immediately following A-level results to reach University Freshers.

Tell us about the Opportunity / What is it?

Last year, on A-level results day our website experienced a 80% increase in website visitors and this activity continued for a month. We expect the same to happen again this year. As students receive their A-level results they visited our website to find out about funding opportunities before they start their course. Students who did not get the place they want and are put in Clearing may also be comparing funding options before making their alternative choices. We have a number of advertising options on our site and can create a tailored package to suit your needs.

What is the Marketing Objective?

To get your brand in front of new students at at time when they are likely to be making many purchases and decisions in preparation for their departure from home. Our visitors come to our website visitors seeking financial support for their studies and will be open to money saving advice, ideas and offers as they head off to University.

How does it work?

We have a number of different options open to you 1. Banner advertising on selected pages of the website (see attached rate card) 2. A blog post on a specific topic (we are open to suggestions on any subjects that are relevant to the target audience at this time in their lives - ideas might include things to take to University, insurances, managing your money, gap year options). 3. Inclusion in our newsletter mailings

Who's used it in the past?

N/A

Features / Benefits

Based on last year's figures and expecting a similar jump in site visitors we estimate that our website will receive 50,000 unique visitors and 240,000 page views during August and September.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k50,000 Unique visitors during August & September
16 - 24Both
Students
DIRECT MARKETING / EMAIL
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL18 Aug 17 - 30 Sep 17BUILD AWARENESS
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