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AOL Music Live - Summer Cooler Event!

Provided by AOL (UK) Ltd
The AOL Summer Cooler is Live on June 28th at The Indigo2 at the O2 with Crowded House, Magic Numbers, The Thrills & Tiny Dancer

Tell us about the Opportunity / What is it?

The opportunity exists for one brand to partner with AOL in delivering this unique concert to an exclusive audience of 2,100 . The first part of the audience will be live at The Indigo2 at the exclusive O2 & the second part of the audience will be those who view the event online. Plus users can download tracks & an album after the event from AOL. Access to the event will be given to AOL users, competition winners, sponsor guests and invited media. £50,000 of marketing activity will be spent by AOL to support the Summer Cooler.

How does it work?

The Summer Cooler Live experience will provide a continuous connection with the sponsors brand, online and potentially at the event. As part of the package the sponsor receives: 'AOL Summer Cooler' integration, including permanent sponsor credit, 100% of all large format 300x250 ad inventory within the area, 100% of all sponsor banners within the area, pre- and post-roll advertising with every video stream, tickets to be used in competition / giveaway as well as additional marketing opportunities which can be explored if desired.

Who's used it in the past?

AOL Winter Warmer was a live event at the Forum in Winter 2006 and was a highly successful event.

Features / Benefits

Working with AOL will allow you to combine the strengths of online advertising and the power of event marketing.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details 2,100 people at the event plus all AOL users online
ONLINE
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL28 Jun 07 - 30 Jul 07BUILD AWARENESSEXPERIENTIAL
SPONSORSHIP / MUSIC
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