This idea is archived

Avert the credit crisis with Virgin Radio's financial reports

Provided by Virgin Radio
We're producing on-air and online guides to help our listeners through the tough times ahead. We can tailor them to your brand.

Tell us about the Opportunity / What is it?

We're producing what we call spotlights (branded editorial) regarding the credit crunch and how our listeners can be more careful with their money. The financial content and advice can vary depending on your requirements provided it is of interest and relevant for our listeners. Each spotlight is 60 seconds long including a top and tail credit. The credits carry the Virgin Radio and your brand. All scripts are written in house and are approved by you before going to air.

What is the Marketing Objective?

Combining your brand's financial standing with the intimate, trust-based relationship we have with our listeners can provide a great platform to demonstrate taking a mature but fun approach to dealing with finances.

How does it work?

The scheduling of spotlights is completely flexible, and can be targeted to efficiently reach your target consumer in the right environment. Some examples of this could be day of week, daypart, show, when people are online, around weekend events, while commuting etc. Lasting for no less than a month a campaign of 40" - 60" Spotlights can provide the same effect as a an extended promotion or a short term Sponsorship.

Who's used it in the past?

HSBC, Barclays, Nationwide, Gillette, Duracell, Threshers, South Africa Tourist Board, Carling, Hyundai, Mitchum

Features / Benefits

To give our listeners genuinely useful advice during these times of economic uncertainty. Phew! For an advertiser it is an opportunity to give our listeners this advice and to be perceived as helping our listeners, rather than simply selling financial products to them.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kAll adults over 8 weeks:impacts=17.7m/reach=3.5m/frqncy=5.06
35 - 44
45 - 54
Female
Male
AB
RADIO / NATIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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