CASE STUDY: The View from the Shard

Provided by Fun Kids
See how we delivered an innovative multi-platform campaign centred around The View from the Shard's Kids Go Free campaign
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What was the Challenge / Background of the Campaign?

Building on a successful October Half Term the client booked with us, they wanted to run a larger campaign that would build awareness of their Kids Go Free offer at The View from the Shard across the Christmas holidays, ultimately driving ticket bookings.

What was the Campaign Objective?

Raising awareness and driving sales.

What was the Solution?

To ensure maximum awareness and endorsement through brand alignment, we made The View from the Shard our official Breakfast sponsor. Along with sponsor messaging we created a series of 20-second Shard Factfiles, each a trivia fact from the amount of glass that make up the building to the number of stairs. With an extensive range of creatives, we could provide numerous ways to engage families and promote the full experience that The View from the Shard offers. This was supported with competition activity, promotion in our Events Guide and extensive online exposure.

What were the Results?

The on air activity reached over 230,000 listeners, delivering 3.4 million impacts. Over the course of the campaign the online activity delivered 130,000 impressions, with 300+ click thrus from funkidslive.com to their website. It was also promoted through a bespoke mail out to our database of 22,000 parents. The success of the campaign has led to repeated bookings across 2014.
BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50k230,000 Listeners
0 - 9Both
Main Shopper
Kids HH
RADIO
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
London14 Aug 14 - 14 Aug 15INCREASE SALES
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