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Bauer Place Portfolio Weather Sponsorship

Provided by Bauer Media
Sponsor Bauer local programming and weather delivered by popular radio stations across the UK.

Tell us about the Opportunity / What is it?

Bauer media is pleased to offer an advertiser the opportunity to sponsor on-air and online relevant local weather programming across several cities and towns across the UK.

What is the Marketing Objective?

Raise brand awareness among listeners in 21 locally targeted markets in premier cities and towns across the UK, including London, Manchester, Liverpool, Glasgow, Aberdeen, Belfast and Southampton. Brand alignment with trusted local coverage and communicate with a united and engaged audience.

How does it work?

On-air: This high frequency property runs across the entire Place Portfolio throughout the day, all week. Brand messaging is delivered via 10" credits after the weather bulletins which will rotate clients key messaging. Strategic/larger locations; Key 103, Metro Radio and Clyde 1. Drivetime sponsorship could also potentially be included to up weight messaging and align to a specific time of the day. Online: We will launch the online weather sponsorship through a mix of 10", 20" and 30" pieces of copy driving to the site for weather information and the competition.

Who's used it in the past?

Please contact us for details.

Features / Benefits

Proven partnership results: increased propensity to purchase, drives spontaneous brand awareness, increases familiarity and delivers more positive perception of the brand versus other media

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details35 - 45 ABC1 Male and Female
16 - 24
25 - 34
35 - 44
Both
ABC1
RADIO / NATIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
SPONSORSHIP / MUSIC
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