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Bauer TV Choice - Weekly Magazine Promotional Features

Provided by Bauer Media
Bauer TV Choice will create a template which footage can be placed in on a weekly basis. Virgin, HMV have used in the past

Tell us about the Opportunity / What is it?

Bauer TV's pioneering creative team have found a breakthrough solution where brand weekly promotions can be made efficiently at a low production cost. This is massively important to clients who promote products weekly - new album releases, movies, magazines with a gap to insert extra messages. All this is placed in the relevant environment.

What is the Marketing Objective?

By utilising the youth audience, we are not only able to create awareness of the new release but also to place the retailer alongside the audience respected channel brand.

How does it work?

DVD of the week, Single of the Week, Game of the week etc. This works really well for advertisers who need a fast and cheap turnaround. This worked well for Virgin Megastores. Virgin Megastores brings you single of the week. Virgin had a constant presence among Bauer viewers which gives them more marketing strength when recommending certain products.

Who's used it in the past?

Virgin Megastores, HMV, Woolworths and Blockbusters

Features / Benefits

This solution works brilliantly for brands who promote products on a weekly basis - films, computer games, new album/single releases, movies, press publications and weekend guides. The advertising is supplier funded so you can increase brand awareness with no added advertising costs. A weekly update is easily done with an Electronic Press Kit (EPK). The advert looks like a piece of programming, it is an excellent cut-through in often cluttered ad-breaks.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kAdults 16-34
16 - 24
25 - 34
Female
Male
AB
ABC1
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearPOS PROXIMITY
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