Reach an engaged audience of pet owners with PetPeople magazine
Provided by We Are Sunday
Advertise your brand in Europe's highest-circulating pet magazine mailed directly to all Petplan insurance policyholders
Tell us about the Opportunity / What is it?
PetPeople is published on behalf of Petplan, the world's largest provider of animal health insurance. PetPeople is Europe's highest-circulating pet magazine. It is published twice a year, in Spring and Autumn, and mailed directly to all Petplan policyholders. Each issue of PetPeople features expert help from leading vets, behaviourists and dieticians, as well as fascinating articles, the latest pet news and plenty of competitions and reader giveaways. In addition to PetPeople, Petplan Together e-communications are emailed quarterly to all policyholders.
What is the Marketing Objective?
Excellent opportunity to build awareness of your brand reach an engaged and loyal audience. As the magazine is mailed directly to existing customers of Petplan, it arrives to consumers from a trusted source and has proven to have a high response rate to advertisements.
How does it work?
There are various display options available including full and half page ads, inside front / back cover, outside back cover, as well as creative options such as advertorials or inserts. Please contact Sunday Publishing to discuss your requirements.
Who's used it in the past?
Please contact Sunday Publishing for details of previous advertisers.
Features / Benefits
A recent survey to discover what readers thought about PetPeople magazine found the following results: ? 60% read PetPeople for 31 minutes to an hour ? 64% keep the magazine for one month or more ? 98% rated PetPeople as very good or good ? 56% responded to a competition or offer ? 31% bought a product or service featured in PetPeople