Advertising opportunities with Paces from Petplan Equine
Provided by We Are Sunday
Paces is a twice yearly magazine mailed solus to policyholders of Petplan Equine insurance. Circulation of 33,398.
Tell us about the Opportunity / What is it?
Petplan Equine has been a leading horse and rider insurance provider since 1988. Known for their professionalism and specialist knowledge of equine insurance, they aim to offer customers straightforward cover that they can rely on. Petplan Equine is a brand of Allianz Insurance plc which insures more than 850,000 pets and horses. Paces is published on behalf of Petplan Equine, and is mailed solus to policyholders of Petplan Equine insurance. It has a circulation of 33,398 and is published twice a year in Autumn and Spring. Advertising opportunities are available.
What is the Marketing Objective?
Excellent opportunity to build awareness of your brand reach an engaged and loyal audience. As the magazine is mailed directly to existing customers of Petplan Equine, it arrives to consumers from a trusted source and has proven to have a high response rate to advertisements.
How does it work?
Display advertising opportunities include inside front / back cover, outside back cover, full and half page ads. There are opportunities to promote offers and discounts in 'The Loyalty Arena' which lives in the pages of Paces magazine and online, at petplanequine.co.uk. The dedicated area promotes offers, discounts and giveaways that are exclusive to Petplan Equine customers. In addition to Paces , Petplan Equine e-comms are emailed quarterly to all policyholders with a bonus Christmas edition. Content covers health advice, Petplan Equine news and exclusive reader rewards.
Who's used it in the past?
Please contact Sunday Publishing for details of previous advertisers.
Features / Benefits
Who reads Paces? People with pet insurance tend to be ABC1 adults, homeowners, aged between 35 and 54 with a higher than average personal income (£40k+)1. In 2014, an online survey of Paces readers found: • 99% of readers rated Paces as good • Readers spend 31 minutes to 1 hour reading the magazine • Readers keep their copies of Paces for over a month • 89% rated the rewards loyalty arena as good • 70% said that they had responded to an offer or competition