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Bauer TV - Seasonal Opportunities: Valentines, Christmas, Easter

Provided by Bauer Media
This is the opportunity to be the sole sponsor of a yearly event

Tell us about the Opportunity / What is it?

This is the opportunity to sponsor a tailored package opening up more opportunity for a sales message. Your campaign will include sponsored tailored zones while running seasonal promotions pushing your brand and encouraging viewer interaction. All these will be made by our Promax Gold Award winning production team, taking into consideration your brand values and aims. We are also able to create genre specific excutions which will be designed to fall into either Rock, Pop or Urban as each of the emap channels falls into one of these categories.

What is the Marketing Objective?

This will give you the chance to effectively target the 16-34 adult market through their favourite medium - music. Sponsorship gives the opportunity for channel ownership and by using creative executions which are tailored to the genre we can encourage viewers to interact with the brand.

How does it work?

The package is inclusive of sponsorship and promotions. All the programming activity will be bumpered which gives a sense of channel ownership. Competitions will be placed in their own promotional breaks. These can be made as a general promotional across all channels or could be genre specific: We studied the viewing habits and behaviours of our audience to ensure we are able to effectively position the customer to create a strong presence within the adult 1634 community. After analysing our core audience we established there are 3 clear genres of music:rock,pop and urban.

Who's used it in the past?

3 Mobile sponsored Valentines day this year. The competition encouraged people to send in their funny Valentines video messages for the chance to win a weekend in the European city of their choice. This gave a real association between Valentines day and 3 Mobile and gave an added twist on the use of video phones Bauer TV also created 'Skittles Big Summer' where viewers entered the competition to win the summer of a lifetime! Volvic took advantage of the festival season for 'turn up the volcanicity.' All included sponsorship and promotions.

Features / Benefits

It allows your brand to achieve cut-through and standout - to transcend cluttered ad breaks to really communicate to potential consumers. You will have ownership of special programming and if negotiated early enough, the programming can be made bespoke to the brand.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kCore target audience: 16-34.
16 - 24
25 - 34
Female
Male
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearENGAGEMENTSALES PROMOTION
SPONSORSHIP / MEDIA
SPONSORSHIP / MUSIC / DANCE
SPONSORSHIP / MUSIC / ROCK
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