Heralded as the ultimate strongman competition, the World's Strongest Man is a ground-breaking event in which top athletes from around the world engage in super-human feats of strength and stamina, with the sole aim of being crowned 'The Worlds Strongest Man'. Created and owned by IMG Media since 1977, this annual made-for-TV event is televised globally to an estimated audience in excess of 300 million people providing a vast viewing audience across 70 countries.

Align your brand with a unique event embodying strength, power and determination across a global platform.

Title sponsorship of TWSM shall include the following elements: The right to acknowledge the said sponsorship in all forms of advertising and promotions worldwide. Access to competitors during the event for use in press, advertising or corporate entertaining. Category exclusivity. A minimum of 3 (3) 3' x 6' banners placed prominently around each event in TV shot with additional flags will be placed around events and general event. Verbal mentions in all international TV coverage. Name and logo branding on competitors clothing and a promotional booth on-site.

MET-Rx returned as the title sponsor for 2010.

The Worlds Strongest Man is a renowned event in strength athletics, offering an association with both the world of strength and fitness and the variety of exotic locations where the event takes place. Broadcasting 230 hours of footage, across December, to over 70 countries this sponsorship opportunity provides a unique platform from which to communicate with our extensive international audience.