Tell us about the Opportunity / What is it?
A sponsorship opportunity from National Geographic and Sky Media to become the weekend sponsor. Building on the success of the National Geographic core and HD channel, March 2007 saw the launch of Nat Geo Wild; a channel that brings a unique view of the natural world, the environment and the amazing creatures that inhabit our planet. The combination of the National Geographic core channel, our HD channel and Nat Geo Wild provides an excellent mix of programming for our viewers.
How does it work?
Sky Media and National Geographic Channel are pleased to offer an advertiser the opportunity to create a unique association with Nat Geo WILD and become the weekend sponsor, including all programming between 10:00-19:00 Saturday and Sunday. All the programming could be branded as 'Product X - In association with Nat Geo Wild' within the credits to add cohesion to the package. This also means that the same sponsorship credits can be used for each show if desired. The sponsorship is for 3 months, approximately 234 hours of programming. Sponsorship includes online activity.
Who's used it in the past?
This is a brand new opportunity
Features / Benefits
Benefits include:
-Create an association with some of the nations favourite past times: wildlife and documentaries.
-National Geographic offer highly respected, intelligent, innovative, integrated cross-media branding strategies to satisfy your brands and consumers needs.
-Build brand awareness with an interested, niche "choose to watch" audience.