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Best of British Comedy on Dave

Provided by ids
Access to some of the most popular and critically acclaimed comedy shows on British television.

Tell us about the Opportunity / What is it?

Best of British gives advertisers the opportunity to have ownership of comedy on Dave. Programming to include: Little Britain, I'm Alan Partridge, Mighty Boosh, Mitchell & Webb, Saxondale, Dead Ringers & 2 Pints of Lager and a Packet of Crisps.

What is the Marketing Objective?

Raise brand awareness.

How does it work?

The deal includes sponsorship on Dave, Wednesday's and Friday's between 2100-2340. Advertiser would have sponsor credits around any programming between these hours.

Who's used it in the past?

This is a brand new strand.

Features / Benefits

Dave is the 4th biggest channel for ABC1 men in all homes making it THE destination channel for men who enjoy intelligent, smart humour. Best of British has the perfect mix of established comedies loved by millions. This is the perfect opportunity for an advertiser to associate itself with some of the best shows and provides access to a highly targeted male audience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +3 mill+ 18-34 ABC1 Men
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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