CASE STUDY: Alibaba.com used TV to get close to businesses
Provided by Thinkbox
Alibaba.com needed to increase brand awareness and build trust targeting a time-poor audience with a limited budget
What was the Challenge / Background of the Campaign?
Alibaba.com is the global leader in B2B e-commerce across the world, with over 48m buyers and sellers in 240 countries. However, they were relatively unknown in the UK and they needed to build trust and increase brand awareness and website traffic. Research identified that trust was the biggest barrier to entry in using the site and trust is a key element in creating a long term relationship with the brand. Find out more...
What was the Campaign Objective?
Increase awareness and website traffic whilst building trust