CASE STUDY: Alibaba.com used TV to get close to businesses

Provided by Thinkbox
Alibaba.com needed to increase brand awareness and build trust targeting a time-poor audience with a limited budget
Download Attachment View Website Contact Details
View all by this company Email to a Colleague

What was the Challenge / Background of the Campaign?

Alibaba.com is the global leader in B2B e-commerce across the world, with over 48m buyers and sellers in 240 countries. However, they were relatively unknown in the UK and they needed to build trust and increase brand awareness and website traffic. Research identified that trust was the biggest barrier to entry in using the site and trust is a key element in creating a long term relationship with the brand. Find out more...

What was the Campaign Objective?

Increase awareness and website traffic whilst building trust
BudgetReach & FrequencyTarget AudienceMedia Used
£251k to £500kSME audience
35 - 44
45 - 54
Male
Both
ABC1
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESS
Many more ideas on GetMeMedia.com   Click here to register and view them!

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners