CASE STUDY: used TV to get close to businesses

Provided by Thinkbox needed to increase brand awareness and build trust targeting a time-poor audience with a limited budget
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What was the Challenge / Background of the Campaign? is the global leader in B2B e-commerce across the world, with over 48m buyers and sellers in 240 countries. However, they were relatively unknown in the UK and they needed to build trust and increase brand awareness and website traffic. Research identified that trust was the biggest barrier to entry in using the site and trust is a key element in creating a long term relationship with the brand. Find out more...

What was the Campaign Objective?

Increase awareness and website traffic whilst building trust
BudgetReach & FrequencyTarget AudienceMedia Used
£251k to £500kSME audience
35 - 44
45 - 54
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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