This idea is archived

Big City - Ready for the Weekend

Provided by Bauer Media
Mark the start of your weekend with 5 uplifting songs every Friday night reaching 15-44s with Big City's 20 stations.

Tell us about the Opportunity / What is it?

Ownership of the Friday feature Ready for the Weekend. Each Friday afternoon Big City stations launch the weekend to get listeners in the mood! 'Ready for the Weekend' is a musical feature played at 5pm on a Friday afternoon where 3 uplifting songs are played to mark the start of the weekend. This regular feature is available for sponsorship on Radio Aire (Leeds), Key 103 (Manchester), Metro Radio (Newcastle), Rock FM (Preston), TFM (Stockton), Radio City (Liverpool), Hallam FM (Sheffield) and Viking FM (Hull).

What is the Marketing Objective?

Opportunity to reach 2 million 15-44s and get them in weekend mode. Big City encompasses 20 stations in Northern cities, Northern Ireland, Ireland and Scotland. Massive opportunity to increase brand awareness and to encourage trial of your product with listeners who are in a feel good mood. Offers campaign longevity and is the ideal opportunity to communicate core values, appeal and connect with young adults across a number of stations in major UK cities.

How does it work?

Trails and live reads run in the build up to the feature to create hype and excitement. Sponsor credits run in the 5 o'clock music sweep. A text competition is tied into the sponsorship each week offering listeners the chance to win some of your product to really get their weekend started! Benefit from campaign longevity, it is the ideal opportunity to communicate core values, appeal and connect with young adults across a number of stations in major UK cities.

Who's used it in the past?

A brand new feature free from any previous brand associations.

Features / Benefits

Get listeners out of work mode and ready for their weekend! Contribute to that end of the week feeling as people finish work and are on their way home. Create an appointment to listen, building up to the ultimate Friday night out. Includes a text competition every week, so listeners can win prizes and really get their weekend started.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details2 million 15-44 yr old adults
25 - 34
35 - 44
Female
Male
AB
ABC1
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NorthAll YearBRAND ATTITUDESPONSORSHIP / MUSIC / POP
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