Birmingham Super Motion, 61m²
Provided by blowUP media
High impact at one of Europe's most successful retail destinations.
Tell us about the Opportunity / What is it?
Full motion screen at the heart of Birmingham's retail hub; state-of-the-art technology allows your brand to stand out by delivering innovative and visually stunning campaigns.
With an annual footfall of 40 million, the Bullring Shopping Centre is one of Europe's most successful retail destinations. A recent investment of close to £1bn in stores & transport infrastructure in the area is also set to attract further visitors.
What is the Marketing Objective?
blowUP Super Motions are a premium large format outdoor advertising medium well known for their brand building potential. They deliver impact in iconic locations and amplify marketing messages across all media.
How does it work?
Media: Full Motion, Part Motion, Static // Loop: 40 seconds //
Standard Slot: 10 seconds //
Visual: Full Motion, Part Motion, Digital Layering //
Messaging: Countdown, Multi-Messaging, Time Part //
Interaction: Live Local, web, data and creative streaming //
Technical Aspect: Landscape //
Screen resolution: 528 x 418 //
Live updates: Yes
Who's used it in the past?
The Birmingham Super Motion screen is used by luxury brands across all sectors. Our clients include BMW, Breitling, Virgin Media, TSB, EE, O2, Tesco, Aveda, McCain Foods, Live Nation and many more.
Features / Benefits
At 61m² , the blowUP Super Motion is a landmark addition to the UK's digital OOH portfolio and a full 62% bigger than any other DOOH screen in the vicinity.
Situated outside the entrance of the Bullring Shopping Centre, the screen is the ideal "meeting space" for shoppers. Utilize the opportunity for a full domination along with the unique opportunity to brand the entire site by wrapping the surround of the digital screen with high quality PVC vinyl material.