Brand awareness advertising with PistonHeads.com
Provided by Haymarket Group Ltd
PistonHeads.com is the UK's biggest online motoring community with the latest motoring news & best place to buy or sell a car
Tell us about the Opportunity / What is it?
PistonHeads.com is the motoring community that never sleeps. It boasts a heady cocktail of award winning motoring news and editorial content as well as a huge range of extremely active (and very diverse) forums that are home to nearly 1,000,000 members. Alongside this it is also the best place to buy or sell a car, being the UK's biggest prestige classified site. With over 140,000 cars for sale at any one time. PistonHeads offer brands the opportunity to target a 90% male audience with 81% in the ABC1 demographic.
What is the Marketing Objective?
Brand Awareness Advertising - 200 million impressions a month broken down in a market leading DMP with unrivalled scale and scope allowing advertisers to pinpoint only the most relevant and valuable users to them.
How does it work?
Campaigns can be delivered through Display Banners, Editorial, Video and more. Cost is dependent of volume of inventory and targeting and is all on a CPM structure.
Who's used it in the past?
Previous advertisers include prestige car finance specialists Oracle Finance as well as number of other brands. Please contact Haymarket for further details.
Features / Benefits
Largest Premium car classifieds in the UK & 2nd Largest generic car classifieds in the UK with 130,000 paid for car listings. Largest motoring community in Europe attracting 5 million unique users. 20th largest English forum in the world generating over 40 million + forum posts. PR coverage from The Times, referring to PistonHeads as the "Mumsnet for men" (http://www.thetimes.co.uk/tto/magazine/article4277698.ece) and from The Times as "the biggest male discussion forum" (http://www.telegraph.co.uk/men/the-filter/11250691/PistonHeads-the-blokes-answer-to-Mumsnet.html)