Reach over 1m unique users via NHS public websites
Provided by Fendix Media
Fendix Media provides a unique network of NHS websites offering a new channel to inform and educate members of the public.
Tell us about the Opportunity / What is it?
NHS Trust public websites are an obvious port of call for patients and the public, who are looking for local health information. Fendix Media network comprises 45NHS Trusts and health boards covering 168 hospitals in England and Scotland. This currently gives a reach of more than one million unique users via NHS public websites, generating six million page impressions per month on public websites. This is a unique opportunity for pharma brands to reach and engage with patients and members of the public, offering advice and information.
What is the Marketing Objective?
Build brand awareness amongst members of the public by partnering with NHS websites they already trust and rely on.
How does it work?
The network allows pharma organisations to inform and educate the public and patients via NHS public websites. There are currently two messaging formats available - display banners and interactive rich-media bars. The media bars can play videos and link to social media, online campaigns or capture data for market research or requests for follow-ups. As well as engaging with HCPs or the public via their respective NHS channels, pharma can use the media bars or banners to signpost them and drive traffic to its own external resources for more information.
Who's used it in the past?
This is a new opportunity; please contact us to discuss how this partnership could work for your brand.
Features / Benefits
The Fendix Media network comprises 40 NHS Trusts and health boards covering 152 hospitals in England and Scotland. NHS intranets hold such a wealth of information that they are used every day by all staff with individuals spending between 6 to 9 mins on their intranet per visit each day and making multiple visits every day. With such a frequent and captive audience, NHS intranets give advertisers a valuable channel that generates click-through rates that are 4 to 5 times the industry average - due to the contextual and uncluttered nature of the work intranet environment.