Reach 250,000 Health Care Professionals 'inside' NHS Intranets
Provided by Fendix Media
Fendix Media provide a unique network of NHS intranets offering a new channel to inform, educate and engage with HCPs
Tell us about the Opportunity / What is it?
Pharma brand managers are increasingly finding it difficult to engage with health care professionals (HCPs) online because they are often sceptical about visiting websites that are branded or sponsored, preferring to gain information from professional websites. It's far easier and cost-effective to engage with doctors and HCPs via the channels they already use and trust, than try to persuade them to go elsewhere. Fendix Media have forged a partnership with the NHS to create a unique online network of NHS websites, which can be used as advertising and messaging platforms.
What is the Marketing Objective?
Build brand awareness and provide pharma education to NHS health care professionals.
How does it work?
The network allows pharma and other organisations to engage with, inform and educate HCPs, via NHS intranets and NHS public websites. There are two messaging formats available - display banners and interactive rich-media bars. The media bars sit at the bottom of the user's screen while he or she scrolls through the intranet during their day-to-day work. Pharma can use the media bars and/or banners to signpost them and drive traffic to its own external resources for more information.
Who's used it in the past?
A range of advertisers have used the Fendix Media network ranging from Pharmaceutical, OTC, Macmillan Cancer Support, Give Blood, RCN, BMA, financial, automotive - plus many more.
Features / Benefits
The Fendix Media network comprises 49 NHS Trusts and health boards covering almost 200 hospitals in England and Scotland. NHS intranets are used every day by all staff with individuals spending between 6 to 9 mins on their intranet per visit each day and making multiple visits every day. With such a frequent and captive audience, NHS intranets give advertisers a valuable channel that generates click-through rates that are 4 to 5 times the industry average - due to the contextual and uncluttered nature of the work intranet environment.