Brand Partnership Opportunities with SoundCloud
Provided by Soundcloud
Engage with millennials via Soundcloud - the largest community of artists, bands, comedians, podcasters and music lovers.
Tell us about the Opportunity / What is it?
We are host to a huge community of artists, bands, comedians, podcasters and music & audio lovers. An audio version of YouTube with the social connectivity of Facebook; users can play, save, share and search content, as well as follow other users, creators and musicians. We have two principle audiences: 'Creators' (termed 'audio YouTubers'), who are "16x more influential than the average user" -Nielson and 'Users': those who predominantly consume the platform's content. "66%of SoundClouders are brand conscious and say they love seeking out and sharing new things" - GWI.
What is the Marketing Objective?
SoundCloud offers brands various brand new(and therefore heavily PR-able)advertising and partnership opportunities providing excellent opportunity for brand-audience engagement. An average SoundCloud session lasts 62 minutes, and although we have both desktop & mobile touchpoints, the audience is mainly mobile, reaching > 23% of UK's mobile population -ComScore. We are Millennial: "18 - 34 year olds are 162% more likely to use Soundcloud than the average internet user" (comScore Mobile Metrix UK, 2015).
Age breakdown: 14% (13-17), 29% (18-24), 15% (24-34), 42% (34+).
How does it work?
Brand solutions include:
>audio advertising: 30" with accompanying clickable display banner
>prestitial mobile takeover:full screen display banner greets the entire SoundCloud mobile audience over a 48 hour period
>interstitial full screen display advertising served when a user is active
>video advertising: up to 30" served when a user is active
>sponsorship (artists/new releases/branded playlists/remix contests/promoted branded tracks and profiles)
Download attachment for further details of solutions offered
Who's used it in the past?
Brands who have worked with Soundcloud in the past include: Activision, Amazon, ASICS, Calvin Klein, Comedy Central, Denon, FDA, Grand Marnier, HBO, IBM, Jaguar, Jeep, Microsoft, MTN Dew, Netflix, Old Navy, Pepsi, Red Bull, Scion, Slack, Sonos, Sony Pictures, Squarespace, Starbucks, Taco Bell, 20th Century Fox, Tunecore, Unilever, Universal, Warner Bros and Yahoo.
"If companies are smart, and they are interested in working with independent, up-and-coming acts, SoundCloud might be the best way to go." (Forbes)
Features / Benefits
> Super distribution across all platforms: API integration to share seamlessly on Twitter, Facebook, Tumblr and many others
> SoundCloud listeners are 41% more likely to seek out and discover new music
> SoundCloud listeners are 36% more likely to introduce their friends to new music and artists
> Creators are 16x more influential than the average user
> Highly engaged fanbase is always on: 12h of content is uploaded every minute globally
> 70% mobile consumption
> 62 minutes spent per session
> We reach more than 23% of the UK mobile population