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Posted on 20 April 2010 at 10:38 Last modified on 02 February 2012 at 10:40
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Reference
Title
Provided By
6205
Shoe Shine Sponsorship at London City Airport
London City Airport
At a Glance
Guide Price
£0 to £50k
Rate Card; £6,000 p/m inc. 10% ac min 3 months.
Reach & Frequency
Business Travellers, AB 87%.
Target Audience
35 - 44
45 - 54
55 - 64
All Genders
AB
Media Type
NON-TRADITIONAL OUTDOOR
UNUSUAL
Location
London
Timings
All Year
All year round.
Marketing Objective
BUILD AWARENESS
An excellent opportunity to build awareness of your brand targeting a captive audience, with time who appreciate quality.
Opportunity Type
SPONSORSHIP / MEDIA
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Tell us about the Opportunity / What is it?
Opportunity to brand the popular shoe shine service at London City Airport. The shoe shine service is located in a primary head-on location in the departure lounge targeting 100% of departing passengers. This unique opportunity is a great service to be associated with. This is a great opportunity to target decision makers, with time and who appreciate quality. Why advertise anywhere else?
How does it work?
Branding the shine booth (approx size: 1.5mW x 1.5mH) is a unique opportunity to dominate the busiest part of the department lounge where there is approximately 45 minutes dwell time. The Shoe Shine has been a popular service for our business audience for a number of years.
Who's used it in the past?
This is a brand new opportunity, be the first!
Features / Benefits
London City airport is located only 6 miles from Central London and 3 miles from Canary Wharf. The airport hosts a unique audience consisting of 87% AB passengers whose average income is over £100k pa. 71% of our passengers travel for business purposes and our routes are predominantly european including a successful tranatlantic business class only route to New York operated by BA.
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