This idea is archived

Bratz magazine advertising opportunites- reach 7-10 yr old girls

Provided by DC Thomson
Reach 7-10 year old girls who have a 'passion for fashion' with top kids title 'Bratz' magazine.

Tell us about the Opportunity / What is it?

Bratz dolls were launched 6 years ago and in that short time the brand has become a worldwide phenomenon. The Bratz brand has an unusually wide appeal in the tween market ranging from 5-10. The new Bratz magazine will concentrate on celebrities and being a Bratz girls' first fashion magazine! It will feature: fashion, celebrity interviews and gossip, quizzes, lifestyle and beauty and embarrassing moments. DC Thomson are offering a variety of ad opportunites within the mag to align your brand with this top kids title.

What is the Marketing Objective?

Build awareness and create brand loyalty amongst this lucrative market.

How does it work?

There are a variety of ways to get your brand involved with Bratz mag. We offer full, half and quarter page ad opportunies as well as options to include loose inserts or coupons into the mag. Please contact us to discuss your needs and to create a package tailored specifically to your brand.

Who's used it in the past?

Previous advertisers include Cartoon Network -Amazon -Whale & Dolphin Conservation Society -Nickelodeon -Chessington World of Adventures.

Features / Benefits

Bratz mag is for girls with a passion for fashion and the target market is girls aged 7-10. The Bratz brand emanates - Glamour, Beauty and Fun! It has a circulation of 46,385 and a readership of 354,000. It is a 4-weekly title (13 issues per year) with a heavy quality cover using A4 glossy across 44 pages per issue. The quality cover-mount reflects the glamour of the Bratz brand and follows the latest fashion. Cover price is only £2.50.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kCirculation of 46,385. Readership of 354,000
0 - 9Female
All
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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