Advertise in our "WHY DON'T YOU" Charity Events Publication

Provided by The Specialist Works
A targeted print/media opportunity allowing small to medium size charities the ability to promote events in premium publications
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Tell us about the Opportunity / What is it?

A shared offline platform for charities to advertise their upcoming 'challenge events' into highly responsive magazine/newspaper titles. The WHY DON'T YOU publication has an impactful front cover and contains a selection of events from a range of charities. As the titles are mainly subscription based, the publication is primarily delivered directly to consumers homes. This is a very responsive environment of receipt.

What is the Marketing Objective?

This publication is a strong acquisition channel, to allow charities to fill spaces in challenge events and raise incremental funds for the charity. Filling event places is often a challenge for charities. Effective low cost marketing opportunities are limited in this area, so this publication provides a solution to these challenges: • Low cost • Highly responsive media • Impactful creative and format

How does it work?

Charities can effectively participate by being included in the publication on a per page basis. The charity provides artwork, then The Insert House will print the publication and manage insertion into the defined publications.

Who's used it in the past?

This is a new opportunity so please contact us for more details.

Features / Benefits

• Huge saving - 55%+ saving versus running solus activity • Highly impactful - a publication that will grab consumers attention • Highly targeted - titles are over 3 times more responsive for consumers that participate in charity events versus the national average • One stop shop - print, targeting & media insertion all included
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsVarious Subscription based Magazine's
All adultsBoth
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSBRANDED CONTENT / MAGAZINES / PRESS
CSR/COMMUNITY
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