Targeted insert opportunities for the family market
Provided by The Specialist Works
Advertise to the family market in titles such as Bounty Family Pack, Debenhams, Ideal Home, Olive, Ocado & National Trust.
Tell us about the Opportunity / What is it?
The Insert House has identified a mix of insert opportunities that reach families directly in their homes. These are a mix of subscription only magazines and insert into parcel opportunities, again delivered to the home environment. The plan can adjust to most size budgets and there is a further element of targeting available depending on the specific product
What is the Marketing Objective?
Reach the family market in their homes and drive sales 'off the page' or on a 2 stage basis.
How does it work?
The Insert House will select the appropriate mix of titles and 3rd Party distributions to provide the most responsive and cost effective campaign. The Insert House can also run the creative and print the items, providing a one-stop shop.
The types of titles and distributions being utilised for this market include Bounty Family Pack, Debenhams, Ideal Home, Olive, Ocado & National Trust.
Who's used it in the past?
Please contact us for details on previous campaign results and case studies.
Features / Benefits
• Highly targeted to the family market
• Delivered 'in the home'; the best place to reach and influence family decision making
• Use of the most responsive insert mechanics
• The Insert House can manage the whole campaign