This idea is archived

Breakfast sponsorship opportunities on the Real Radio Network

Provided by Real and Smooth Ltd
Get involved with Real Radio's flagship shows.

Tell us about the Opportunity / What is it?

Fantastic opportunities exist to target main shoppers aged 25-44 in some of the UK's biggest conurbations. Real Radio's Breakfast shows are hosted by larger-than-life personalities and epitomise the Real brand values - family, community and entertainment delivered with enthusiasm and fun. Real Radio North West is home to the region's newest breakfast show "Breakfast with Sam and Lorna", while Gary and Lisa in the North East won Gold in the Breakfast Show of the Year (under 10 million) category in the 2012 Sony Radio Academy Awards.

What is the Marketing Objective?

Build brand awareness.

How does it work?

The Breakfast Show sponsor will receive 3 x 10" credits per hour from 6am - 9am (Monday to Friday). The sponsor will also receive credits in 3 promotional trails per day (Monday - Sunday). The sponsorship will allow clients to deliver key messages on sponsorship credits across the show and in trails throughout the day. Sponsorship credits can be regularly updated to reflect relevant brand messaging.

Who's used it in the past?

For details please contact Real and Smooth Creative Solutions.

Features / Benefits

The sponsorship would be a partnership between Real Radio and the sponsor. To make the sponsorship bespoke we would introduce a regular feature created with input from the sponsor. In addition all sponsorships are enhanced through digital platforms to generate greater awareness, providing a 24/7 point of reference.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReaching 2.4 million listeners each week
25 - 34
35 - 44
Both
ABC1
C2
DE
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
North, Midlands, WalesAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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