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Broadcast sponsorship of 'The Colour of Magic' on Sky One.

Provided by Sky Media
Sky One brings us 'The Colour of Magic' a fantastic new fantasy drama based on Terry Pratchett's popular Discworld series.

Tell us about the Opportunity / What is it?

Broadcast sponsorship of 2 x 90 minute episodes of 'The Colour of Magic' plus 1 x 30 min 'The making of' special. 'The Colour of Magic' is a fantastic new fantasy drama based on Terry Pratchett's popular Discworld series. Following the massive success of the BAFTA award winning 'Hogfather'; Sean Astin, Tim Curry and Christopher Lee join Sir David Jason in the stellar cast of this upcoming adaptation of Terry Pratchett's beloved classic.

What is the Marketing Objective?

This broadcast sponsorship opportunity will help build brand awareness with an upmarket adult audience. As well as a high profile on-air promotional campaign, Sky is also planning extensive marketing activity to support the launch. Therefore, it may be possible to negotiate the inclusion of a sponsor's logo on marketing activity.

How does it work?

Sponsor will receive opening & closing credits of 15 seconds; Break bumpers: 2 x 5 seconds per centre break and promos: 5 secs logo only on all 30 second programme specific trailers. Skyone will also create a Multi-media cross platform campaign, unlike any seen before for an original commission, it will utilise the tools of the digital universe to bring Discworld Universe to life. This will include 2 x Colour of Magic Websites (1 x Production blog & 1 x Official Web-site); mobile phone Wap site and red button interactive extras.

Who's used it in the past?

The Colour of Magic is a brand new sponsorship opportunity.

Features / Benefits

Terry Pratchett and David Jason's huge following will ensure mass viewing across Sky One. 'The Colour of Magic' will be the key Sky One transmission of Easter 08 and scheduling will enable huge coverage; high profile on-air promotional campaign. There will also be extensive marketing activity to support the launch.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsABC1 adults
16 - 24
25 - 34
Female
Male
AB
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Mar 08 - 31 Mar 08BUILD AWARENESSSPONSORSHIP / MEDIA
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